DESIGN is the independent certification and rating system for businesses that don't just say the right things — they do them. Outcomes, not policies. Continuous, not three-yearly. Real-world, not paperwork.
Founding B Corps are walking away. Companies pay thousands for a logo and continue practices that contradict it. Audits happen every three years. Nobody checks what happens in between.
DESIGN spells out exactly what ethical business looks like — and how it's measured. Every pillar requires evidenced outcomes, not policy documents.
Workforce composition, leadership representation, pay gaps, and supplier diversity — measured and tracked over time.
Code of ethics, anti-corruption, equal pay, science-based emissions targets, and live adverse-media screening.
Real Living Wage, employee wellbeing, modern slavery due diligence, and quantified social value.
Independent inclusion index, psychological safety, neurodiversity, LGBTQ+ inclusion, accessible products.
Board diversity, named accountability, embedded purpose, transparent pay ratios, group/entity scope.
Supply-chain ethics, industry advocacy, peer support for smaller businesses, regulator engagement.
DESIGN isn't just a badge. It's a working ecosystem where companies certify, customers rate, and employees have a confidential voice.
Six pillars. Three tiers. Continuous algorithmic monitoring. Adverse-media screening. The first certification that revokes itself when companies fall short.
Customers, suppliers and community members rate companies on real-world ethical behaviour. Public, searchable, evidence-weighted.
Anonymous employee voice on whether the standards are real internally — with confidential escalation to trained investigators when something serious is reported.
DESIGN was built to fix what's broken about every other framework on the market.
| B Corp | Customer review platforms | Ethical Consumer | DESIGN | |
|---|---|---|---|---|
| What it measures | Self-reported policy | Customer experience | Researcher analysis | Evidenced outcomes |
| Monitoring | Every 3 years | Continuous | 5-year stories | Continuous + algorithmic |
| Employee voice | None | None | None | Built-in |
| Whistleblowing | None | None | None | Independent line |
| Public mark | Static badge | Star rating | None displayed | Live, revocable |
| Accessible to SMEs | Onerous | N/A | N/A | Tiered by size |
Founding B Corps are publicly walking away. Consumers are tired of greenwashing. Regulators are circling. The space is wide open for an evidence-based alternative built for the next decade — not the last one.
Many people want to know who really benefits when they spend £11.50 on a chicken or £4 on a coffee. DESIGN puts open public information — Companies House filings, country-by-country reporting, Living Wage data, commodity prices — in one place, in a form a normal person can understand. We never tell you what to buy. We give you the data so you can choose.
Where every pound of the shelf price goes — from raw materials and Living Wage labour, through processing and logistics, to retailer margin and brand owner profit.
The full chain of beneficiaries — from UK retailers and EU producers to ultimate parent companies abroad. Sourced from filed accounts and country-by-country tax disclosures.
The same product across competing brands, side by side — fair value, country benefit, ethical conduct. So you can vote with your wallet, with your eyes open.
B Corp's credibility crisis is a staffing problem. They certify thousands of companies with a small team and a self-serve platform. DESIGN is built differently: every certified organisation has a named DESIGN Account Director, every claim has a real human auditor behind it, and continuous monitoring is operated by people — not just an algorithm.
Named, accountable, and dedicated to your organisation throughout your DESIGN journey. They know your business, your context, and your team. A real person to call.
Conduct verification at certification, recertification, and on every triggered review. Their pay is not linked to whether companies pass — only to the quality of their audit.
Watch the live dashboard. When the algorithm flags an adverse media event, employee voice anomaly, or score deterioration, a real analyst investigates within 24 hours.
An independent body of regulators, academics, civil society, and practitioners. They own the standards methodology — separated from the commercial certification function.
Trained professionals who handle every report into The Line. Reports never go to the employer — they go to DESIGN, are investigated, and are acted on confidentially.
Specialists in employment law, data protection, defamation, and FCA regulation. Every public statement, every revocation, every escalation goes through proper legal review.
Self-serve assessment. Three-yearly recertification. Limited human oversight. Companies left to interpret standards themselves between audits.
Named Account Director. Continuous monitoring with named analysts. Annual review supplemented by triggered audits. Real humans helping you maintain — not just achieve — your accreditation.
We are inviting a small number of organisations and investors to shape DESIGN from the ground up. If you're tired of the status quo and ready to build the standard the market is asking for — let's talk.